Because more people are buying crappy beer. I mean really crappy beer.
Over the two weeks before the 4th of July, sales of Bud and Bud Light were down 14% and 7%, respectively, from the same two week period a year ago. Sales of Corona were down 11% and sales of Miller Lite were down 9%.
So who's sales were up? Busch, Natural Light, and Keystone. The article refers to them as "subpremium" beers, but I think that's an overstatement.
It's long been said that during tough economic times, consumption of alcohol generally goes up, but apparently the quality of the alcohol consumed is inversely related.
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